Where do we even start!? This year has been a Breakthrough whirlwind and we still have more to come. At the start of 2016, we began capturing twelve talented hairdressers that make up the TONI&GUY/L’Oréal Professionnel Breakthrough Team on their journey towards the Grand Final in November. The team have been lucky enough to work with and be mentored by some of the best professionals this industry has to offer. From TONI&GUY International Art Directors to Professional Photographer, Jack Eames, the team members have experienced and learned skills that most aspiring hairdressers could only dream of.
In February, we began filming the team at the beautiful location of Freemasons Hall for London Fashion Week. Supporting the annual FAD show, the team prepped over 32 models hair to make sure they WOW’d the crowd whilst strutting their stuff on the catwalk.
Knowing that inspiration is a key factor in any creative industry, Bev Rowe – Creative & Partnerships Manager for L’Oréal Professionnel Products, took the team to the National Portrait Gallery to visit the ‘Vogue 100: A Century of Style’ exhibition to feed their minds. Showcasing over 280 images from publications dating back to 1916, the team got to see how fashion has evolved over an entire century. Serena Hill, Senior Stylist at Toni&Guy Telford said “Walking through the exhibition, I was completely in awe of all the stunning images. Seeing all the elements together like film, fashion and the cinematography has only but inspired me to push my creativity even further. One of the key findings that stood out for me in the exhibition was the use of polaroids. They gave such a raw finish to the final images. This and so many other elements of the year have given me a true thirst to push me out of my comfort zone and I cannot wait to get up on that stage for the Grand Final”
In May, we visited the TONI&GUY Academy in London, to capture behind the scenes at a photoshoot with the talented Jack Eames. The teams got the opportunity to put their skills to the test by creating editorial hairstyles with an emphasis on contrasting textures. With priceless feedback from both Jack and the TONI&GUY mentors the teams created hair that any of the top publications would be proud to showcase.
More recently, we travelled over 500 miles to visit each of the Breakthrough Team member’s salons. Here we were able to capture each of the team members, a little more relaxed, in their own environments. These candid interviews allowed us to learn a little more about each team member, whilst they also gave us an update on how they felt they had developed throughout the year so far.
Bev Rowe said “This year’s team is made up of some amazingly talented individuals, but they also work great as a team. With so many creative ideas starting to develop, this year’s Grand Final promises to be a fantastic showcase of everyone’s skill and exceptional talent.”
Being able to follow the team over 10 months has been invaluable for CS Media. It allows us to create content that gives a true feel for the journey the team members have been on and for the audience at the Grand Final to witness it. With just 3 months to go, we can’t wait to see what this team will have in store for us on stage in November. WATCH THIS SPACE PEOPLE!!!!!