Back in January, we were approached by Austin, Texas-based technology solutions company, Newgistics to create an eye-catching stand at the Internet Retailer Conference & Expo 2016, Chicago. The installation needed to turn heads and draw the crowds for the launch of their brand new ncommerce service which is a fully pre-integrated commerce platform using SAP Hybris at the core. As a creative company, we are always keen to take on new challenges and to be pushed out of our comfort zone, so naturally we jumped at the opportunity to work on this demanding brief.
With over 4000 miles between us and the client, all of the pre-production was communicated remotely, until we flew over to help oversee the build of the stand for the IRCE event on 6th-9th June. Rolling a number of the objectives into one solution, we created a 360-degree digital roundabout that flew 16ft above the Newgistics stand. The roundabout comprised of 32 screens, ranging from 32 to 62 inches. Displaying video content that we created, the roundabout took visitors through a free-flowing ncommerce journey, tracking the progress of a package from “device to doorstep.” After viewing the video, visitors were then given the opportunity to meet the Newgistics teams who explained their ground-breaking e-commerce solution in greater depth.
Stuart Spiegel, now an independent consultant at Spiegel Partners LLC, has worked with CS Media over the years, most recently when Stuart was the CMO at ghd in London. Spiegel said he chose CS Media because “we needed solid expertise in both video production as well as creating heart-stopping trade show installations. As predicted, we received great feedback over the 3-day event on how amazing the stand looked and a large percentage of the interactions led to new leads for Newgistics.” Spiegel added, “Clive and his team never stopped exceeding our expectations and I look forward to the next time that we collaborate.”
Take a sneak peak at just some of the video content we created for the digital round-about by clicking here