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Diversity | Genesis UK Tour 2017

This year marks dance sensation, Diversity’s seventh UK Tour and also our eighth year of working with the team since they won Britain’s Got Talent back in 2009. Like all successful tours that return year on year, we know that the key is to continually bring something fresh and new to the stage. So with the creative mind of Diversity’s founder, Ashley Banjo and our team of creatives we got to work to help create something magical.

With an early start to the shoot at Wapping Hydraulic Power Station in London, our crew got to work setting up for the day ahead. Like so many stage productions, there wouldn’t be a great story to tell without a good and a bad guy and this year’s show certainly did not disappoint. The familiar faces of Diversity stepped up as the show’s ‘Protectors’ whilst the newest member of the team played the part of the evil ‘Destroyer’.

The day’s filming began with pint sized Theo fashioning a white coat and dickie to play the part of the ‘Inventor’. With the perfect setting of a power station, we followed Theo around the warehouse as he worked on his latest inventions whilst also helping the ‘Protectors’ teleport back onto stage during one of the scenes. Playing the part of Ashley’s love interest, we captured various scenes with Ava on our green screen as well as the ‘Destroyer’ to help simulate the scary dreams being displayed on the screens. Then to finish the day off, we captured various clips of the ‘Protectors’ showcasing their superpowers. Once wrapped up, it was then the job of our talented team to help Diversity tell the story on stage. With the help of special effects, the performers were transformed into their characters with a mixture of frightening scenes and superpower displays.

CS Media Creative Director, David Baird said “Of all the projects we work on throughout the year this is always one of the ones I look forward to. Not just because we love working with Diversity but because they help push us out of our comfort zone year on year. Just like the audiences expectations, Ashley is always looking to excel from previous years and we love to help him achieve that. Once pre-production is complete, I have to say that the shoot is always one of my favourites stages. It the first time I really get to see how everything is going to piece together and later be brought alive on stage. Seven years on, their performances still bring a smile to not only my family’s faces but thousands of people around the world and I truly hope their success lives on for years to come!”

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The HUB Network | Tenerife 2017

If you could imagine the perfect networking event, it would probably be located on a canary island, in a five-star hotel with clear blue skies, poolside dinners and presentations from some of the industry’s best. Well, KMS and Goldwell did just that when they hosted The Hub Networking event at the Melia Palacio de Isora, Tenerife resort back in June.

Welcoming everyone to the resort, Mark Giannandrea, UK General Manager for KAO Salon Division started proceedings with an insight into the industry, stating that “Hairdressing is the 5th most popular start-up business.” He added that 12 new salons opened every week in 2016 and 48% of those working in the industry were self employed.

Emil McMahon shared his knowledge with salon owners and helped them understand retail and customer service in the digital world. Guests were given key legal advice from Head of the National Hairdressers Federation, Laura Chalkley. Other speakers included Creative Director of Media, Maggie Nordon from the London College of Fashion who took a creative look at trends and Digital & Mobile Strategist, Neil Ballinger from Nimbletank took the audience through the A-Z of Digital and how these will impact their businesses in the future.

The event’s key speaker was ‘Queen of Shops’ Mary Portas who spoke about her journey to where she is today, as well as her business manifesto to ensure she gets the most from her team, how best to treat team members and how to achieve success at all levels. She stressed “It’s all about we, not me!”

Bringing the event to a close were a panel of award winning Goldwell Guest Artists – Mark Leeson, Beverly C MBE, Shane Bennett and Neil Barton – who discussed hot industry topics, along with competition work and the value to salons.

Business Development Manager, Bradley Lever said “It was an absolute pleasure to be invited to capture this event. The CS Media team worked hard to film and photograph all of the presentations whilst the guests made it easy for us to showcase how much fun they had over the two days. In addition to creating a teaser video leading up to the event, we also had the pleasure of making the launch video for next year’s destination. Which, if this year is anything to go by, will mean guests will already be queuing up to reserve their places.”

Find out more about what went on at the event by viewing the series of photos above.

 

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Newgistics | From Warehouse to Exhibition

Earlier this Summer, we teamed up with logistics giants, Newgistics, to start on a brand new project in the USA.

Visiting three different cities, we began filming at Newgistics’ largest warehouse in Cincinnati, Ohio. Measuring a mammoth 500,000 sq/ft inside the warehouse, we had just 24 hrs to capture every aspect of the operation. Staff, new and old, worked alongside us to help create us some engaging footage. From mounting rigs to forklifts, setting up time-lapses on cherry pickers, capturing 360 degree footage and riding electric carts through the warehouse we certainly walked away a happy crew.

Before we could shout the word ‘Yeee-hah’ we were back on a plane to the beautiful city of Dallas, Texas to visit Newgistics’ newest facility. Here, Newgistics wanted us to focus on how efficient and effective the facility’s processing was, with particular focus on its new semi-automated systems.

After a whirlwind few days, the team headed back across the pond to begin working on post-production, with the video to be showcased on the Newgistics stand at the annual Internet Retailer Conference & Exhibition in Chicago. The edit was technically challenging; utilising 3D tracking text and rotoscoping to make it appear as though key messages were actually floating within the warehouses. Adding to this challenge, the final product would be broadcast over 46 LED screens, from four different video feeds. Ultimately, this meant our team were producing four different videos with over 100 vfx shots in total, all of which needed to run seamlessly in-sync with each other.

Four weeks later, we were back on the plane to the beautiful city of Chicago, Illinois to start on the build. Marketing Director, Jane Bergos said “The Internet Retailer Conference and Expo is one of the world’s largest events focused on e-commerce, so it’s an important venue for us to showcase how Newgistics helps online retailers deliver an exceptional shopping experience, from device to doorstep. It’s a very busy event, so creating a strategy to make sure Newgistics stands out is essential, and teaming with CS Media was a big part of our success. They’ve helped us create stands that truly set us apart, including video footage that really brings our presence alive. We can’t wait to see what they’ll come up with for our next project.”

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Hot Tools | Step by Step Videos

Since launching in Europe in 2016, Hot Tools Professional have certainly made their mark in the hairdressing industry with the launch of the innovative 90 degree angle CurlBar and the unveiling of European Brand Ambassador, Robert Eaton.

In addition to supporting the brand with their London launch, we are extremely proud to have created a wide range of digital content for Hot Tools over the past eighteen months. Last month took us to Leeds where we filmed a series of step-by-step videos with the extremely talented Robert Eaton. The team captured four breathtaking looks that Robert had created using the Hot Tools products, whilst the models also demonstrated how the looks could be recreated by viewers at home.

Michelle Wilson, EMEA Brand Manager said “In the 21st century it is becoming more and more apparent how powerful digital content is for any brand. There isn’t a day that you don’t see companies, big and small, publishing videos on why you need their latest innovation. So with this in mind, we knew how key it was to create high quality, engaging videos that will help improve brand awareness, create product desire amongst the creative hairstyling world and in return increase sales. Since launching in Europe, CS Media have not only helped us produce an unforgettable launch event in the heart of London but also created content that is viewed by thousands of people. With lots of new exciting projects on the horizon, we cannot wait to team up with CS Media again and produce something that I’m sure will WOW our audience”

In 2017, statistics now show that 64% of customers are more likely to buy a product online after watching a video about it. So, if you think your company could benefit from creating step-by-step videos, contact us here today to see how we can help you.

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Drone Services | Taking to the Skies in 2017

Like so many companies, the evolution of technology has helped us to develop and grow in our industry. Long gone are the days of huge crews to operate heavy equipment, the expensive hire of helicopters to capture high-quality aerial video and excessive hours spent in linear tape-to-tape edit suites. The last few years has seen video production evolve faster than ever before, allowing us to create 4k cinema-standard footage at the fraction of the price.

With this in mind, we are excited to announce the launch of our brand new aerial drone service in 2017. Our highly skilled team have a combined experience of over 20 years piloting drones as well as a long career in filming. Our pilots are also CAA approved, fully insured and will complete flight assessments prior to each project. Which means they are able to capture high quality 4K footage from the air whilst maintaining the highest level of safety.

Our customers are able to take advantage of a new perspective in capturing video. So whether you require a 10 second clip to use as an introduction, a high resolution aerial photo for a press release or a full production for a televised campaign, we believe we will be able to help you.

Our fleet comprises of some of DJI’s highest range of drones to include the Phantom 4, Inspire 1, Inspire 2 and Matrice 600; each with the ability to capture 4K video. With every drone offering a unique set of features, we are confident we can tailor-make a solution specific to the requirements of your project. Our drones have the ability to fly indoors and outdoors and reach heights of 400ft above ground level to ensure we capture footage to emote, inspire and excite your audience.

Contact us today to find out how we can take your video production to new heights.

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Tomorrow Talks | A Glimpse Into Tomorrow

Hosted at the stunning Design Museum in London, The Tomorrow Talks event kickstarted the first in a series of expert seminars on future technology, trends and innovations that soon may sculpt the world we live in.

Guests were welcomed into the huge open foyer where they were enticed with a variety of surprisingly tasty cricket-based canapés and cocktails. Before the amazing line up of speakers began, guests had the opportunity to tryout some of the latest pieces of tech soon to hit the market.

The team at Ooho! encouraged guests to tryout their edible and dissolvable water bottles that they hope will soon put an end to the waste created by the billions of plastic containers thrown away each year. Award winners, Pavegen lit the way with their smart flooring solution that generates power from pedestrian footsteps. The team hope that someday their solution will help generate enough power to light our streets without the use of today’s standard power sources. Other companies included MysteryVibe, Virtual Awakening, NAO Robots continued to get guests techy juices flowing with a host of interactive experiences until they made the way down to the auditorium for the main event of the night.

Wired Editor, Greg Williams was the first of five speakers and began the talks with his take on cyber security. PwC’s in-house virtual reality guru Jeremy Dalton discussed the possible applications of virtual worlds within the business sector and Dr Bissan Al-Lazikani from the Institute of Cancer Research shared how she hopes the future of technology and medicine will help reduce the number of lives lost to cancer. Ross Bailey, founder of Appear Here enlightened guests on the power of pop-up shops whilst Arthur Kay from bio-bean told us about his revolutionary company that recycles waste coffee grounds into advanced biofuels.

When the team at The Tomorrow Fair contacted us to help cover their first event, our nerdy heads almost exploded with excitement. Throughout the evening the team captured a mixture of interviews, time-lapses, b-roll footage and photos that would later help us create a series of videos and imagery that could be used for PR and marketing material. To find out what we created from the night simply take a look at the gallery above or click here to view our highlights video.

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Stewarts Law | Engaging New Starters with Video

As employees, many of us have started new jobs and been given the tedious task of reading a never ending induction document to help familiarise us with our new company. However, the UK’s largest litigation law firm, Stewarts Law wanted to create something a little more engaging and informative for their new starters. Working on the project over the period of a few months, we filmed a large number of senior staff from Managing Partner, John Cahill to Head of Commercial Litigation, Clive Zietman to help their new starters find out more about their new company, the various litigation departments within the firm, and the key players within those teams.

Three months into the launch, we are happy to hear that the programme has been greatly received and that we will be supporting Stewarts Law on a new project later this year.

Video has become one of the world’s most powerful forms of communication for companies to engage with their consumers, clients and staff. Whether it be John Lewis broadcasting their latest Christmas advert on television, L’Oréal promoting their most popular products with step by step YouTube videos or HSBC updating their partners on the latest predictions in the FTSE 500, companies big and small, are increasingly seeing the benefits of using video. So if you’d like to find out how creating a video could help benefit your business then contact us today.

Behind the Scenes | The Redken Heat Styling Range

Early one morning in August our team arrived in the heart of Shoreditch, London at White Rabbit Studios to capture behind the scenes footage of the Redken heat styling range in action. Regis & Supercuts Creative Director, Kieron Fowles was quick to get to work on the three models he had to style but took some time to explain how adaptable the range is to create different looks without having to reapply product. Once each of the ladies were hot-to-trot, it was the job of top fashion photographer, Jack Eames to capture each of the stunning model’s final looks.

Take a look at the behind the scenes the video we created for Redken and Regis Salons above or visit our Facebook page to view the photos from throughout the day.

Want to watch in HD? Be sure to change the settings in the bottom corner of our video.

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How Can Live Streaming Benefit Your Business?

This year has seen a significant increase in companies, big and small, realising the benefits of live-streaming; from corporate events to hot-off-the-press business news. But how can live-streaming benefit your company?

The rapid increase in use of smartphones, tablets, laptops and digital billboards, has seen video become an increasingly powerful tool. In fact, it’s estimated that at least 75% of all current internet traffic is video-based. So it’s no wonder that companies are investing in high-end media to advertise their products and services, and ultimately, increase their revenue.

As humans, we are naturally inquisitive creatures and love finding out the latest news, gossip and information before the next person. In 2016, companies are now able to capitalise on this, by live broadcasting to millions with the simple press of a button. Launched earlier this year, Facebook Live now offers its users the ability to live stream by simply pulling their phones from their pockets and pointing them in the right direction. And with statistics showing that an average viewer watches a live video three-times longer than a standard video, it’s no wonder companies are taking advantage of this latest innovation.

Now, as effective as this feature is proving, our only criticism is that Facebook Live dramatically reduces the quality of the video that we can stream and we believe that this could negatively impact how an audience perceives the quality of a brand. Companies spend large proportions of their marketing budgets on creating high quality material but are then let down by one of the latest developments in technology.

In response to this, CS Media have recently invested in a new piece of hardware that allows us to film with multiple professional cameras and live-stream the output in high-definition direct to our client’s websites, Facebook and YouTube pages. One of our most recent broadcasts was during a live hair demonstration, “An Evening with Sam Burnett”, which can be viewed by visiting the KMS California Facebook page here.

If you think you could benefit from our services in Live Web Broadcast, Facebook Live or YouTube Live, feel free to contact us for more information by clicking here.

 

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ghd | The Briefing with Adam Reed | Live Stream

When you receive a call from Jo Robertson, ghd Global Head of Education saying the words “Adam Reed” and “Live Streaming” you can’t help but say “Yes!”. So last month, we headed to ghd HQ in Soho, to setup for an evening of inspiration, innovation and reflection with the hairdressing wizard that is Adam Reed.

The lovely Jo Robertson introduced Adam onto stage to talk through the various looks that he has created throughout his career, along with some of the highlights during his 30 years in the industry. The duo discussed who inspired him, what it has been like working on over 420 shows, how he started his career and how it is working with the brand ghd, testing and launching the very latest in hair technology innovation.

Offering camera feeds from three different angles, our teams were able to give a real feel for the event and allow not only the guests in the room but also viewers worldwide to become fully immersed in the 6 different models Adam had to present.

Jo commented: “The Briefing is a fantastic opportunity for those that love hairdressing to come together and be inspired by someone like Adam Reed. The fact that we were able to share this with everyone via live-streaming was really special and having been such a huge success we’ll certainly be teaming up with CS Media to do it again”

Do you have an event coming up that could benefit from live steaming? Contact us today to discuss our services in live web broadcast, Facebook Live HD and 360 degree filming.

Missed out on the event? Fear not, we have a selection of photos above and you can view the full length video by clicking here.

Photo Credit: www.ashleymartin-photography.com

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Aveda Master Jam 2016

When someone mentions the city of Milan, your mind instantly thinks of hair, beauty, fashion (and let’s not forget Gelato!). So what better place to showcase and celebrate the achievements of hair specialists, Aveda, than with their Master Jam 2016 show.

With alarm clocks going off before you could even smell the first espresso of the day, our two trucks arrived from the UK to start rigging the huge 443sq metre space at Palazzo Del Ghiaccio. Comprising of over 300ft of truss, 5 tonnes of elevated equipment, 8,000 metres of cables, a 6 million pixel video screen, one or two nuts ‘n’ bolts and 18 hours later, the stage was set for the big event.

On show day, the doors to the venue opened early once again to allow for the global Aveda artists and their teams to start working their magic on the beautiful models that would later grace the catwalks. At 7pm sharp, queues of over 1200 guests flooded in with excitement at what was sure to be a stunning display of beauty and innovation. Supported with a range of powerful VTs and tracks, the Aveda teams took to the stage to demonstrate how a number of their hairstyles could be achieved with live cutting and colour. Ranging from a collection of up-cycled gowns, intricate headpieces, sharp suits and hairstyles to include updos, slick barbering, classic chignons and more. Not forgetting the show stopping, 90’s pop-chic inspired presentation from Aveda Global Creative Director, Antionette Beenders. The show didn’t stop there though, with International Vice president Amanda Le Roux and Vice President of Aveda Global Education, Kevin Molin presenting a selection of Fashionista awards to 25 talented finalists and announcing the Global Winner, Svetlana Kononova from Russia. All topped perfectly off with Beats (ALR Music) keeping the party going into the early hours with their live performance on stage.

Aveda Education Director, Gill Pope said “When we began organising the event, we knew that every element of the show had to WOW and that we needed an amazing location and production company to help us do just that. Over the years, I have organised a number of large events and knew that CS Media could once again help us create our vision. As hoped, we have had nothing but praise from all our guests about what a fantastic success the show was. From the show production to video and photo coverage, the CS team exceeded our expectations once again and we can’t thank you enough for all your hard work.”

To see more about our build and show day, be sure to take a look at the series of our photos above or click here to view our video coverage.

Goldwell ColorZoom Summer Party 2016

Earlier this year, we were invited to work with the amazing Goldwell team on their annual ColorZoom Summer Party. Hosted at the stunning Guildhall, London this event did not disappoint! The venue boasted historic features in the main hall and beautiful arched crypts in the basement. Add bold lighting, talented hair artists, stunning models, mouthwatering food, kick-ass music and 450 rather good looking guests and you’re bound to be in for a good night!

Guests were welcomed into the main hall by the new General Manager of Kao Salon Division UK, Mark Giannandrea and Goldwell’s Head of Education, Irene Meikle. Celebrating their 40th birthday, KMS California staged a beautiful show from Hare & Bone’s Sam Burnett, member of the KMS Global Style Council, followed by a spectacular presentation from Shane Bennett Artistic Team.

Filming footage in the lead up to the event, we produced all of the screen content for the show as well capturing video and photography throughout the day and night. To view the photos from the night simply visit our Facebook page or click play on the video above to watch all the highlights.

A HUGE congratulations to all of the winners from the night and the Goldwell Team for making it an event to remember!