Goji – Gorilla movement viral

Electronics brand Goji asked CS Media to produce a funny and original viral video to tie in with their latest range of ‘Gorilla’ products devised by design student Emil Bloom. Working with the brand’s tagline “Join The Gorilla Movement,” the resulting video featured a body-popping Gorilla who appears whenever one of the titular items are used. The only problem is that his victim is completely oblivious! The video racked up 170,000 views in just three weeks, becoming by far the most successful viral campaign the brand has yet embarked on.

Skills:   DIGITAL, PROMOTION