HALIBORANGE – MR MEN CAMPAIGN

In the summer of 2014 kids vitamin giants Haliborange teamed up with Mr Men to launch a new range of products, to help support the health and wellbeing of growing children. CS Media were tasked with producing a television and radio advertising campaign based around the theme of ‘back to school’ which captured the spirit of the animated characters, but also conveyed the benefits of the product to parents. The resulting video was filmed in a greenscreen studio and used colourful 3D animation to place real-life children into the unmistakable world of the Mr Men. The adverts proved to be a huge success, with a follow-up campaign scheduled for Christmas 2014.

Skills:   BROADCAST, DIGITAL