Corporate TV, also known as in-house television or internal communication TV, has been increasingly used by companies to enhance internal communication and employee engagement. In this blog, we'll take a closer look at how corporate TV can be used to improve these two crucial aspects of organisational communication.
Effective internal communication is essential for companies to ensure that employees have the information they need to perform their jobs effectively. Corporate TV provides a platform for companies to broadcast important announcements, company updates, and other relevant information to employees. This allows for a quick and efficient method of communicating with a large number of employees at once, without having to rely on email or other forms of individual communication.
For example, Microsoft uses their internal TV network to communicate company-wide news and events, share CEO messages, and provide training and educational content. By using a centralized platform for internal communication, companies can ensure that all employees are on the same page and receive the same information.
Employee engagement is a crucial factor in maintaining a positive and productive workplace. Corporate TV can be used to create a sense of community among employees and improve engagement by providing opportunities for them to learn more about the company, its values, and its goals.
For instance, Google uses its internal TV network to broadcast videos of employee-led workshops, interviews with executives, and other content designed to help employees understand the company's culture and values. By providing employees with a deeper understanding of the company and its mission, corporate TV can help to foster a sense of pride and ownership among employees and improve engagement.
In conclusion, corporate TV is a powerful tool for companies looking to enhance internal communication and employee engagement. By providing a centralized platform for broadcasting important information, training and educational content, and other relevant material, companies can ensure that all employees are on the same page and foster a sense of community and engagement.